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	<title>Social Media &#38; Business Technology &#187; Licensure</title>
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	<description>The latest information to promote your business on the web!</description>
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		<title>Promote Your Business Using Social Networks</title>
		<link>http://nutritionnetworks.com/market/marketing/promote-your-business-using-social-networks/</link>
		<comments>http://nutritionnetworks.com/market/marketing/promote-your-business-using-social-networks/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 16:26:50 +0000</pubDate>
		<dc:creator>Nadine</dc:creator>
				<category><![CDATA[CPE]]></category>
		<category><![CDATA[Licensure]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[business social networking]]></category>
		<category><![CDATA[entreprenuerial social networking]]></category>
		<category><![CDATA[facebook networking]]></category>
		<category><![CDATA[LinkedIn networking]]></category>
		<category><![CDATA[NE internet business networking]]></category>
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		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media sites]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networking strategies]]></category>
		<category><![CDATA[target customer marketing]]></category>
		<category><![CDATA[web marketing]]></category>

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		<description><![CDATA[<p>SAVE MONEY TODAY!</p>
<p>Pre-Register NOW  for Promoting Your Business Using Social Networks Webinar &#8230;more info here.
</p>
<p>Revised Excerpt from article written Feb 2008 by Monte Enbysk</p>
Are social networking sites such as Facebook and LinkedIn the business tools of the future? Or are they a passing fad that will meet the same fate as disco music?
<p>Time will [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>SAVE MONEY TODAY!</strong></em></p>
<p><em><strong>Pre-Register <a title="Register Now" href="http://nutritionnetworks.com/market/promote-your-business-using-social-networks/">NOW </a> for Promoting Your Business Using Social Networks Webinar &#8230;more info <a title="Pre-register here" href="http://nutritionnetworks.com/market/promote-your-business-using-social-networks/">here.<br />
</a></strong></em></p>
<p>Revised Excerpt from article written Feb 2008 by Monte Enbysk</p>
<h3>Are social networking sites such as Facebook and LinkedIn the business tools of the future? Or are they a passing fad that will meet the same fate as disco music?</h3>
<p>Time will tell. But if you run a small business circa 2008, ignore them at your own peril. Many of your competitors have already jumped on the bandwagon, and are successfully networking their way to a stronger Web presence, enhanced credibility, and more customers.</p>
<p>Yes, many of these sites are used for socializing by your teenaged sons and daughters. But businesses can benefit too, says Lee Aase, a veteran media relations manager. His employer, the Mayo Clinic in Rochester, MN, has put him in charge of articulating the clinic’s message through social networking sites such as Facebook.</p>
<p><strong>&#8220;The way that most businesses grow is by word of mouth, by recommendations, and by peers and communities,&#8221;</strong> says Aase, who writes articles and blog posts about marketing through Facebook. &#8220;The whole concept of social media is a lot like birds of a feather flocking together&#8221; — in other words, people with a common interest or objective interacting online, he says.</p>
<p>Social networking sites (also known as social media sites) enable that interaction, in professional but also fun and interesting ways, Aase says.</p>
<p>While there aren&#8217;t many strict rules about using social networks, there are dos and don’ts, as well as strategies you can employ to get ahead. Here are tips I’ve compiled from interviews with Aase and other experts in Web marketing.</p>
<p><em><strong>*Experiment with multiple social networking sites, but focus your time on one or two. </strong></em></p>
<p>You could easily invest countless hours posting pictures, taking movie quizzes, and engaging in other fun but trivial pursuits on these sites. But where does that leave your business?<br />
Invest your time wisely on the right sites for your business. MySpace is the largest social networking site, but don’t count on it for great results in trying to reach an over-30 audience. Other sites likewise may not be the right fit for your target customer. Jinger Jarrett, a blogger and Internet marketing consultant based near Atlanta, says she has a presence on eight or more social networking sites for testing purposes. &#8220;I recommend being on a number of sites,&#8221; she says, &#8220;but really focusing on one or two&#8221; where you receive the most frequent business contacts.</p>
<p>For Aase, the most promising are Facebook and LinkedIn. &#8220;LinkedIn is clearly for professional networking; it has positioned itself well for that,&#8221; he says. &#8220;Facebook is much broader than that. I see it as having more utility.&#8221;</p>
<p><strong><em>*Write profiles that establish your credentials and expertise.</em></strong></p>
<p><strong><em> </em></strong>Most social networking sites start you with a profile page. Seize this opportunity to position your business and market your skills, as well as providing necessary contact information and a Web site address. If you are an expert on a given topic, brand yourself as such. Make sure your profiles are keyword-rich, Jarrett adds, noting that profiles on many sites are captured by search engines. Also, use pictures that you would want potential customers to see (not you barely standing at a party), and try injecting some flair and personality (for a business audience, of course).<br />
<strong><em> Take advantage of the applications and widgets these sites offer.  Facebook, among other things, allows you to build a business page for news about your company, an Events page for business activities, even a &#8220;Fan&#8221; page.</em></strong> You can also post videos on your pages; create special-interest forums, groups, and private sites for crisis management; and surface your blog posts on your profile page using RSS feeds. Courtesy of Aase, the Mayo Clinic itself has a presence in Facebook, including a Fan page replete with medical news, historical photos, videos, podcasts, and information about tours and events. Research what your chosen site offers.</p>
<p><strong><em>*Join groups and forums and share your expertise.</em></strong></p>
<p>&#8220;Get in there and start talking,&#8221; Jarrett says, but make sure you have something valuable to say. Establishing credibility and trust is as important as making yourself known.<br />
&#8220;Commenting on blog posts is one of the best things you can do online,&#8221; adds Leslie O’Flahavan, a partner in E-WRITE, a Web content training and consulting firm in Silver Spring, MD. Credible comments add to any discussion and can help position you as someone with expertise in a given niche. O’Flahavan suggests these tips for commenting: Keep emotion to a minimum; proof-read your comments; be fresh and interesting; add links to Web pages for details or background, and avoid repeating what’s already been said.</p>
<p><strong><em>*Seek out recognized authorities in your field.<br />
</em></strong><br />
Social networking is the online version of good old fashioned person-to-person networking — but in many ways is easier. Seek out experts and people you’d like to meet in your field. Send a Facebook friend request or a LinkedIn networking invitation, accompanied by a message introducing yourself and politely explaining why you’d like to meet this person online. Be confident, but make sure your motives are business-related.<br />
Be selective about your &#8220;friends.&#8221;  You want to make friends on Facebook and other social networking sites — but it’s not about how many names you can &#8220;collect.&#8221; Having a small number of friends (or connections) who value your passions and expertise, and who care to network regularly, may be best for your business.<br />
Also, apply some smarts in initiating friend requests or networking invitations. Aase, a married man in his 40s, gets numerous friend requests from his blog posts and approves most. But he says he makes it a personal rule not to initiate requests to anyone under 30, to avoid what some younger users have called &#8220;the creepiness factor.&#8221;</p>
<p><strong><em>*Proactively write recommendations for valued clients.</em></strong></p>
<p>Writing recommendations for past colleagues or people you enjoy doing business with is a smart way to do business online. Don’t wait to be asked to write them, O’Flahavan says. Those written without a request are even more endearing. &#8220;For the clients who have written me recommendations that I did not ask for, I feel very motivated to do business with them,&#8221; she says.</p>
<p><em><strong>*Promote your blog on social networking sites.</strong></em></p>
<p>Blogging is not for everyone, and this is not a pitch to get you started against your will. But if you do blog or are considering blogging, many social networking sites enable you to surface your blog posts through RSS feeds. On Facebook, for example, by setting up a blog on WordPress.com, your posts can automatically be pushed to your profile page, along with recent comments. In fact, you can syndicate posts from multiple blogs on your Facebook profile page.</p>
<p>Use privacy settings and street smarts to limit identity theft.  Unfortunately, social networking sites, like the rest of the Internet, attract scam artists and thugs. Most sites have privacy settings allowing you to dictate how much of your profile is revealed to people inside and outside your network. Adjust these settings to your own comfort level, but in general, be cautious about the personal information you post. For example, never publish your social security number, and list your day of birth, but not the year you were born in, to guard against ID theft, Aase advises.</p>
<p><em><strong>*Avoid aggressive marketing and constant promotion.  If you do nothing but promote your new book or new business or product, people in your network will lose interest and likely &#8220;un-friend&#8221; you. </strong></em></p>
<p><em><strong></strong></em>&#8220;Doing an announcement can generate excitement,&#8221; Aase says, &#8220;but repeating your news again and again is frowned upon.&#8221; A better strategy, he says, is to create interesting content that relates to the new book or business, and &#8220;earns&#8221; the reader’s attention. &#8220;It&#8217;s all about conversation — not about push.&#8221;</p>
<p><em><strong>Pre-Register <a title="Register Now" href="http://nutritionnetworks.com/market/promote-your-business-using-social-networks/">NOW </a> for Promoting Your Business Using Social Networks Webinar &#8230;more info <a title="Pre-register here" href="http://nutritionnetworks.com/market/promote-your-business-using-social-networks/">here.</a></strong></em></p>
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		<title>Tech Talk #96 &#8211; The Law Lags Behind Reality&#8230;</title>
		<link>http://nutritionnetworks.com/market/licensure/tech-talk-96-the-law-lags-behind-reality/</link>
		<comments>http://nutritionnetworks.com/market/licensure/tech-talk-96-the-law-lags-behind-reality/#comments</comments>
		<pubDate>Sun, 28 Oct 2007 13:06:34 +0000</pubDate>
		<dc:creator>Nadine</dc:creator>
				<category><![CDATA[Licensure]]></category>

		<guid isPermaLink="false">http://nutritionnetworks.com/market/?p=38</guid>
		<description><![CDATA[ &#8221; The law lags behind reality&#8230;
    when it comes to modern communication.&#8221;

<p>Iowa Attorney regarding interstate regulation of licensure laws.</p>

<p>In response to questions and concerns related to serving clients in other states &#8211; I am providing the following information for your review.</p>
<p>DEVELOPMENTS REGARDING LICENSURE AND TELEMEDICINE</p>

 At least 26 states have introduced specific licensure laws pertaining to telemedicine
 Momentum [...]]]></description>
			<content:encoded><![CDATA[<h2> &#8221; The law lags behind reality&#8230;<br />
    when it comes to modern communication.&#8221;</h2>
<blockquote>
<blockquote><p>Iowa Attorney regarding interstate regulation of licensure laws.</p></blockquote>
</blockquote>
<p>In response to questions and concerns related to serving clients in other states &#8211; I am providing the following information for your review.</p>
<p><strong>DEVELOPMENTS REGARDING LICENSURE AND TELEMEDICINE</strong></p>
<ol>
<li> At least 26 states have introduced specific licensure laws pertaining to telemedicine</li>
<li> Momentum exists for alternate forms of national licensure
<ul>
<li>Licensure by Endorsement (government boards grant licenses to providers licensed elsewhere; could be cumbersome)</li>
</ul>
<ul>
<li>Mutual Recognition (authorities mutually agree to legally accept policies and procedures of home state of licensure)</li>
</ul>
</li>
<li>Reciprocity (quid pro quo licensure)</li>
<li>Consultation Exceptions allow a physician not licensed in a particular state to practice there at the request of or in consultation with a referring physician</li>
<li>Health Care Workers Registration (health professionals licensed in one state practices part-time in another state by registering and submitting to jurisdiction and legal authorities of the remote state) </li>
<li>International Telemedicine License (requires a physician to obtain a license to practice medicine electronically, versus on site) </li>
<li> Model Act of Federation of State Medical Boards:  would grant physicians with an unrestricted license in one or more states authority to obtain a “limited” or “special purpose license” to practice telemedicine in other states.</li>
</ol>
<p><strong>What can we do as a profession?  <br />
Organized Lobbying through our Professional Organization<br />
- The American Dietetic Association</strong></p>
<p><strong>What have other professions done?<br />
Nursing and The Mutual Recognition Model</strong></p>
<p>The following is an excerpt from the HHSR Telemedicine Licensure Report &#8211; Read full report <a target="_blank" href="http://www.hrsa.gov/telehealth/pubs/licensure.htm" title="Full Report">here</a>.</p>
<p><strong>Nursing &#8211; NCSBN Interstate Compact</strong><br />
In 1994, the National Council of State Boards of Nursing (the organization comprised of boards of nursing) created a task force which conducted extensive analysis of potential licensure models, ultimately finding the most appropriate model for nursing to be the mutual recognition model. The mutual recognition model of nurse licensure allows a nurse to have one license (in the state of residency) and to practice in other states, as long as that individual acknowledges that he or she is subject to each state&#8217;s practice laws and discipline. To date, twenty states have adopted the interstate compact, with other states considering the model.</p>
<p>Mutual recognition is a system in which each state adopts comparable legislation authorizing licensing agencies to enter into an agreement with other states to grant licensees the authority to practice in any state that has adopted the agreed upon legislation. The mutual recognition approach to licensure is typically implemented by adoption of an interstate compact specifying the details of the agreement. Mutual recognition necessitates that states define a common set of requirements governing the agreement. Under mutual recognition implemented by an interstate compact, practice across state lines is allowed, whether physical or electronic, unless the nurse is under discipline or a monitoring agreement that restricts practice across state lines. To implement this nursing licensure model, each state must adopt the interstate compact. The advantages of this model are:</p>
<ul>
<li>Authority is granted to practice in any party state;</li>
<li>Dual jurisdiction for discipline is established;</li>
<li>Uniform standards are not required;</li>
<li>It can be phased in as states adopt the interstate compact; and</li>
<li>A central licensee information system called NURSYS is a component of the infrastructure.</li>
<li>The interstate compact is an agreement between two or more states entered into for the purpose of addressing a problem that crosses state lines. Modification of the compact is only possible with the unanimous consent of all party states. Once enacted, it takes precedence over prior statutory provisions. The nursing licensure compact specifically addresses four areas:</li>
<li>Jurisdiction,</li>
<li>Discipline,</li>
<li>Information sharing, and</li>
<li>Administration of the compact.</li>
</ul>
<p>Although the compact supersedes state provisions that are in direct conflict, all provisions that are not addressed by the compact, or are not in direct conflict, continue to be in full force and operation. From the perspective of the licensee, solid authority for practice is afforded in each party state. Since the nurse does not have to get a new license for temporary practice in a party state, the nurse can begin practice when needed. Elimination of the time and expense in gaining multiple licenses is a frequently cited benefit for licensees.</p>
<p><strong>Other Health Professions</strong><br />
Although not yet addressed in state legislation, other professions are facing unique professional and regulatory issues in dealing with telepractice and other practice across state lines. Professionals in such fields as mental and behavioral health; speech-language-hearing; tele-dentistry; occupational therapy; and <strong>dietetics</strong>; are engaged in discussions about whether licensure changes should be made to accommodate telepractice.</p>
<p>These groups have engaged in some isolated efforts, generally on an individual state basis, to advocate for telepractice friendly regulation. However, at this point there are not any broad trends we can point to. The groups that have begun to increase their focus on telepractice issues have not as yet made significant inroads when compared to the nurses or even physicians, however, as more professionals become involved, these issues will be increasingly brought before the relevant regulators.</p>
<p><strong>Other Models</strong><br />
Some in the telehealth community have suggested that the time has come to consider federal or national licensure. The federal government has the authority to play a more active role in setting national licensure standards for certain health professionals, particularly in an area such as telehealth where interstate commerce is clearly involved. Congress has previously passed legislation establishing certain national health and safety standards. For example, Congress passed the Mammography Quality Standards Act (MQSA) of 1992, which allows the FDA to establish national standards for mammography facilities and associated staff. There might be some theoretical logic to adopting a federal standard for those health professions where the qualifications to practice have become uniform in virtually all states and where interstate practice is becoming increasingly prevalent.<br />
There might be some theoretical logic to adopting a federal standard, however, traditional notions of federal-state responsibility and vested political interests are likely to weigh against any sudden moves in this direction. Nevertheless, Congress has called on the Administration to prepare a number of reports on state licensure barriers to telehealth. For example, in 2002, when the House Commerce Committee inserted language in the Safety Net Legislation that expressed the Congressional interest in collaboration among regulatory boards to facilitate elimination of barriers to telehealth practice. (Health Care Safety Net Amendments of 2002, Pub. L. No. 107-251, 116 Stat. 1621.). This legislation was ultimately signed by the President. Similar language was included in the Senate version of the prescription drug legislation pending on Capitol Hill. (See S. 1, 108th Cong., 1st Sess. § 450H, 2003). These actions are indicative of Congress becoming increasingly concerned over the restrictive nature of certain state licensure requirements and their negative impact on the delivery of telehealth services.<br />
The term &#8220;national license&#8221; is often used interchangeably with federal license. The most direct means to achieve a &#8220;national license&#8221; would be for the federal government to adopt national licensing legislation or a requirement that licensure in one state would allow practice in other state. However, mutual recognition, reciprocity, the special purpose license, and registration models could afford a practitioner with the ability to practice across the country.<br />
A number of concerns are raised in any discussion about federal licensure of health professionals. The primary concern is the strong history of state regulation of health professionals and accountability for public protection. Since monitoring of professional practice (and discipline when necessary) is a unique responsibility of regulatory boards, it is difficult to imagine the administrative mechanism to ensure that unsafe practitioners are removed from practice in a timely manner. Health care providers express anxiety over the complexity of a federal agency (bureaucracy) attempting to issue licenses (and renewals) for several million health professionals.</p>
<p><strong>Bottom line &#8211; Know your state licensure law as well as the state licensure law of your client</strong></p>
<blockquote><p>Penalties for violating licensure laws can be severe (e.g., civil; criminal; disciplinary action, exclusions from Medicare;   suspension or loss of license, loss of malpractice insurance)</p></blockquote>
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