Interested in a culinary tour of Boston? Need fresh material for your blog, tweets, articles and media appearances? Then join social media mavens, Nadine Fisher and Catherine Frederico for their tour, taste, and talk in Boston pre-FNCE on Friday afternoon at 2 PM, November 5.

FEEDTRACE: Personalized Link Aggregation for Twitter

http://twitter.com/cdcemergency

Another practical example of using Twitter.

Nadine

adapted from: 50 Ideas on Using Twitter for Business

Since I am a visual person, I would like to begin this post with a short twitter video presentation from [...]]]> modified content  by Terrence O’Brien, posted Mar 26th 2009 at 1:59PM

I thought I would blog a small series of posts on Twitter so all the NE Internet subscribers could be on the same page .

Since I am a visual person, I would like to begin this post with a short twitter video presentation from the University of YouTUBE.

I know that you have  been hearing all about this new and growing service, but what exactly is it?  Twitter? is this something I do after drinking too much coffee or what?

What is Twitter?

Twitter is what is known as a microblogging service, an online place where you can ‘post’ short messages, or ‘tweets’ of 140 characters (including spaces). These ‘tweets’ can be read by anyone who is ‘following’ you (essentially, subscribing to your tweets). Similarly, you can follow (subscribe) to the tweets of anyone you want, from friends and family to favorite celebrities, publications and Web sites (like Switched, which you can ‘follow’ on Twitter by clicking here). The tweets of your followees show up in a main feed right on Twitter’s main page, one after the other in chronological order.

At its most basic, Twitter is a dedicated status updating service à la Facebook (in fact, Facebook seems to have modeled its recent upgrade on Twitter), with which you can keep people up-to-date with your life — be it what you’re doing at a particular moment in time, a link to an interesting Web site, or something as mundane as what you had for lunch.  In our profession you can market yourself using twitter and providing tweets about what you just had for lunch. Was it good, was it nutritional, was it something your peers or clients would find significant or useful? Do you want the whole twittering world to know about this restaurant and what are the particular features you want to shout in your tweet? Go for it!

Why You Should Use Twitter!

To increase your profile

Twitter is not just a fad. When very high profile folks begin evangelizing Twitter, it’s worth closer examination. Here’s what some of those gurus reported:

Duct Tape Marketing founder John Jantsch identified three big advantages of Twitter, “(1) I get great insight when I ask questions, (2) let’s face it, I get traffic and (3) people on Twitter spread my thoughts to new places.”

Tony Hsieh, CEO of Zappos.com said, “We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use it to help build our brand, not drive direct sales. It’d be like asking how does providing a telephone number for customer service translate into new business when they are mostly non-sales-related calls. In the long term, Twitter helps drive repeat customers and word of mouth, but we’re not looking to it as a way of driving immediate sales.”

Bestselling author David Meerman Scott said, “I have personally connected with hundreds of people I otherwise wouldn’t have, and I booked an interview on NPR and a big daily newspaper using Twitter.”

How do you get on Twitter?

You simply go to the twitter.com website  register and sign up.  Choose a username — something uniquely you, but not embarrassing. If it’s available, try to get your real name. The next step is to start following friends and family that you can find using Twitter’s contact importer, which searches your contacts on Gmail, Yahoo!, or other Web mail services for people on Twitter. If you just want to search by name, that’ll work, too. Following someone is as simple as pressing the ‘Follow’ button on their Twitter page.

Next, it’s time to create your profile. You get one image (so make it count) and 160 characters to explain who you are and what you do to the ‘Twitterverse.’ As you can see, we’re not in Facebook-land anymore. While Facebook and MySpace are filled with various ways to post information, pictures, and annoying applications, Twitter is a more controlled environment — just a name, location, Web site link, 160-character bio, and a picture. Therefore, it’s all about what you say in that 160-character space, especially since people are more likely to read your whole Twitter profile than they are the hard-to-wade-through, gargantuan tomes that end up on a typical Facebook or MySpace profile. In other words, yes, your Twitter profile can get you fired, so watch what you say here (and in your tweets, for that matter).

Stay tuned for more tips on your tweets….

Nadine

FIND any health-oriented video you seek from hundreds of [...]]]> HEALTHCARE VIDEO ON DEMAND
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Objective:

Betsy Oriolo, MS RD LD CDE

Marketing Your Practice

Objective:

• To educate RD’s on effective marketing practices and resources to facilitate growth of their planned or current private practice.

Betsy Oriolo, MS RD LD CDE

Owner, Total Nutrition Therapy, LLC

Provides in home visit nutrition counseling throughout
the Greater Cincinnati Northern Kentucky areas

www.eatright123.com

Creator of diabetes and weight management CD-rom series for RD’s

New Marketing CD-rom

Things to Consider:

• Who are your customers or clients?
• What is it about you that attracts clients to you?
• What are their key characteristics?
• What are their needs and wants?
• What do they expect the product or service to do?
• What do they think of the organization and its products or services?
• What are their buying intentions?

7pm CT 8pm ET

To register contact: Nadine

Rick Broida

For most users, Google is the go-to search engine. But is it the best search engine? Not according to the developers of Cuil, an unfortunately named but compelling search alternative.

Pronounced “cool” (ugh), the site claims to search three times as many [...]]]>

Adapted from

Rick Broida

For most users, Google is the go-to search engine. But is it the best search engine? Not according to the developers of Cuil, an unfortunately named but compelling search alternative.

Pronounced “cool” (ugh), the site claims to search three times as many pages as Google and 10 times as many as Microsoft, and does so based on content and relevance (rather than “superficial popularity metrics”).

When you run a search, Cuil presents the results in three columns, complete with a paragraph summary and, where available, an image. Some searches will also produce related tabs with other suggested choices. For example, when I searched for “iPhone,” Cuil gave us tabs for “Apple iPhone,” “Free iPhone,” “New iPhone,” and so on. I also got a drill-down box with categorized links to related subjects, though this doesn’t appear for all searches.

I particularly like Cuil’s dynamic search box, which pops up a list of possible matches as you type (much like Google Toolbar). Unfortunately, the service definitely has some beta issues, and at the moment it doesn’t seem to live up to its indexing claims: I searched for a certain Samsung laser printer and it found zero results, while Google produced lots of them.

While we’re on the subject of search engines, make sure to check out Searchme, which offers visual results akin to Apple’s Cover Flow.