“As a general rule,
short sentences that are to the point,
use uncomplicated words,
and are easy to read are the
foundation of good writing.”
Begin with the Conclusion
As I did above- I provided a conclusion of information on this page in the pull quote above so if readers are skimming they know what is on this page.
Put the most important information at the top so that users can get a sense of what the article is about.
Eliminate Scientific Jargon
Never use a long word if a short one will do or a scientific term if an everyday word is available. If you use acronyms expand them the first time they are used on a page.
The American Dietetic Association (ADA) is the premiere organization for Registered Dietitians (RD’s).
The ADA promoted RD’s in a variety of ways.
Write Direct & to the Point
Never use a long word when a short one will do and if you can eliminate a word – don’t use it.
Use Headings and Sub-headings
The headings on this page are colored and are in larger text to make reading and skimming easier.
Break up paragraphs if necessary and use snappy headings and sub-headings that include keywords.
Use Active Voice
I bit the dog. The dog was bitten by me.
Download your own web writing checklist.